Answer the enquiry while they're still looking
A buyer who fills in your form is filling in two others. Line sends the first reply in seconds to every call, form, chat, and WhatsApp, asks the questions your salespeople would ask, and puts the lead in front of a named person with the answers attached.
From £4 a month. Pay only for the calls and texts you use. No minimum term.
£14,400
a month in sales riding on 48 enquiries that wait over an hour for a reply
- Slow replies a month
- 48
- Sales among them
- 9.6
- Over a year
- £172,800
Hi Rob, thanks for your enquiry to Alder Home Solar. Tom will call you shortly. To speed up your quote, what's the best time to reach you?
Quick answers
- What is speed to lead?
- The time between an enquiry arriving and your first real reply. Line cuts it to seconds for every channel, day and night.
- Which enquiries can Line reply to?
- Calls to your business number, texts, WhatsApp, Web Chat, and web forms sent into Line through Zapier, Make, n8n, or the SMS API.
- How much does it cost?
- Plans start at £4 a month with a UK number included. Calls, texts, and Molly's minutes are charged per use. No setup fee and no minimum term.
The first reply goes out in seconds, not tomorrow
Leads go cold in the gap between the enquiry and the first answer. Line closes that gap, then makes sure a person follows through.
An instant first reply
Every enquiry gets a reply from your business number within seconds, at any hour. It thanks them and asks the question that moves the sale on.
Molly qualifies the lead
She asks your questions: what they need, where, when, and the budget. The answers sit on the lead before a salesperson reads it.
Every lead has an owner
Assign each lead to a salesperson in the shared inbox. Notes stay with the thread, so nothing sits unclaimed.
Sales calls always answered
Calls ring the sales team first. If nobody picks up, Molly answers, takes the details, and books the call back.
Forms become conversations
Send form submissions in through Zapier, Make, n8n, or the API. The lead gets a text, and you reply in the same thread.
The next step, booked
Molly offers times from the salesperson's Google or Microsoft calendar and books the call, survey, or visit.
Set up in an afternoon
No engineer, no hardware, no contract. Three steps from sign-up to your first call.
- 1
Connect your lead sources
Point your website form at Line through Zapier, Make, n8n, or the SMS API. Add Web Chat to your site and connect WhatsApp.
- 2
Write the first reply
Set what Molly says first and which questions she asks for each source, and when she hands over to a person.
- 3
Route leads to the team
Send sales calls to the sales ring group. Assign each new lead to a named salesperson, and set what happens outside hours.
Web form via Zapier · 19:42
New enquiry: quote for solar panels and a battery, 3-bed semi.
Hi Rob, thanks for your enquiry to Alder Home Solar. Which way does your roof face, and roughly what's your monthly electricity bill?
SMS · 19:42South-west. About £140 a month.
Thanks. Tom does home surveys on Tuesdays and Thursdays. Would Thursday at 10am or 2pm suit?
Molly, AI receptionistThursday at 2 please.
Assigned to Tom
Survey booked for Thursday 14:00. Roof direction and bill on the lead.
Where leads usually leak, and what happens instead
Most lost leads were never refused. They waited, and someone else replied first.
| When this happens | Line does this | So you get |
|---|---|---|
| A quote request arrives from the website at 9pm | Line texts back within seconds and Molly asks the qualifying questions. | The lead is qualified before a competitor opens their inbox. |
| A sales call rings out while the team is on other calls | Molly answers, takes the need, the budget, and the timescale, and books a call back. | A qualified lead in the inbox, not a missed call in the log. |
| A visitor asks a question in Web Chat on your pricing page | Molly answers it and asks for a mobile number to send the quote to. | An anonymous visitor becomes a named lead with a phone number. |
| A lead goes quiet after the first reply | The lead stays assigned to one salesperson, who follows up by text or WhatsApp from the same thread. | No lead drifts because nobody owned it. |
Form to email, a CRM on its own, or Line
How the first hour of a new enquiry goes in each setup. The first hour is where most of the difference is made.
| Web form to an email inbox | CRM with a sales team | Line | |
|---|---|---|---|
| First reply | When someone reads the email | When a salesperson reaches the task | Seconds after the enquiry arrives |
| Evenings and weekends | Waits until Monday | Waits for the next working day | Molly replies and qualifies |
| Phone enquiries | A separate phone, often missed | Logged by hand after the call | Answered by the team or Molly, in the same inbox |
| Qualifying questions | Only what the form asked | Asked on the first call | Asked in the first reply, answers stored on the lead |
| Owner | Whoever reads it first | Assigned in the CRM | Assigned in the inbox, with notes |
| Follow-up channel | Email and phone | Text, WhatsApp, a call, or email, from one thread |
Worth knowing
Questions people ask
Straight answers on setup, limits, and what it costs.
Related
Zapier, Make, and n8n
Send web form leads into Line without writing code.
Meet Molly
Answers, qualifies, and books while your team is busy.
Missed-call text back
A text to every sales call nobody picked up.
Appointments and bookings
Turn a qualified lead into a booked visit.
Last reviewed . Sources: Harvard Business Review, The Short Life of Online Sales Leads (March 2011).
Never miss another customer
Pick a UK number, add your team, and choose what happens when you can't answer. Live in minutes, on the phone already in your pocket.