Features

One number, every way a customer reaches you

Calls, SMS, WhatsApp, email, and web chat on a single UK number, with an AI receptionist for the ones nobody can pick up.

Answer every call

For the calls that arrive while everyone is already busy.

AI receptionist

The AI receptionist for UK small businesses

Molly answers every call 24/7 in a British voice, books appointments, and posts a full transcript to your inbox.

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Virtual receptionist

A virtual receptionist that answers while you work

Molly picks up every call to your business number in a natural British voice. She answers questions, books appointments, and puts urgent calls through to you. Everything else lands in your inbox with a transcript and a next step.

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Missed-call text back

Missed the call? Your reply is already on its way

When nobody picks up, Line texts the caller from your business number. It says you saw them, asks what they need, and keeps the conversation going while you finish what you're doing.

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Call forwarding

Call forwarding for UK businesses

Forward business calls to your mobile, your team, or voicemail.

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Voice calls

Business calls from anywhere

Make and receive business calls from your browser or your phone.

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Your phone system

The switchboard, without the switchboard.

Small business phone system

A small business phone system on the phones you already own

A small business phone system gives your team one business number for calls and texts, with voicemail, opening hours, and rules for who answers. Line runs it on your mobiles and laptops. No desk phones, no engineer, no contract. From {starter_price} a month with a UK number included.

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Cloud phone system

A cloud phone system you can run from your phone

No cabinet in the cupboard, no engineer visits, no desk phones. Your numbers, routing, voicemail, and messages live in Line, and you change them from the app.

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VoIP phone system

A VoIP phone system for UK businesses, with no handsets

A VoIP phone system carries your business calls over the internet instead of a copper phone line. Line gives you a UK business number that works over Wi-Fi or mobile data, in an app on the mobile and laptop you already own. Routing, voicemail, texts, and a shared inbox come with it.

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Virtual PBX

A virtual PBX without the switchboard

Connect your business numbers to the right people and actions. Line gives you the useful parts of a PBX in the cloud: ring groups, hours, transfers, voicemail, missed-call texts, and an AI receptionist. No box on the wall.

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AI Support Desk

Every customer answered, on every channel

One support inbox for calls, texts, WhatsApp, email and web chat. Molly answers first and hands the rest to your team with the whole conversation.

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Shared team inbox

One inbox for your whole team

SMS, WhatsApp, email, and calls in one inbox, shared across the team with assignments and internal notes.

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Automations

Automate your calls and messages

Build SMS replies, call routing, and voicemail flows in the workflow builder.

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Your number

A real UK number, without a second handset.

Business phone number

Business phone number UK

A real UK mobile, local, or national number with calls, SMS, and the shared inbox included.

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Virtual phone number

A UK business number that lives in an app, not a SIM

Get a real UK mobile, local, or national number in minutes. Make and take calls, send and receive texts, and share it with your team. It works on the phone in your pocket.

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Shared phone number

One business number for the whole team

Everyone calls and texts from the business number on their own phone. Customers see one company. Your team sees every conversation, who's dealing with it, and what happened last.

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Virtual SMS number

Virtual SMS number for your business

Send and receive texts online from a real UK number, with no SIM.

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Messaging customers

Conversations customers start, on the channel they already use.

Business SMS

Business SMS for UK companies

Two-way texting from a dedicated business number, with every reply in the shared inbox.

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WhatsApp Business

WhatsApp Business for UK small businesses

Put WhatsApp on your UK business number and answer it in the same inbox.

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Web Chat

Live chat for your website, answered in seconds

Put a chat button on your site with one line of code. An AI agent answers visitors straight away, day or night. Your team takes over when a person is needed, from the same inbox as your calls, texts and WhatsApp.

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WhatsApp Business API

The WhatsApp Business API, without the integration project

The official API, connected for you, with no developer needed.

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Text message auto reply

Auto reply to texts, without sounding like a robot

Customers text your business number. Line replies straight away with the right message: your hours, a booking link, or a quick acknowledgement. Then a person picks up the thread.

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SMS marketing

SMS marketing that UK small businesses can actually afford

Campaigns with consent tracking and opt-out handling built in.

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Text messaging service

Text messaging service for UK businesses

Send and receive business texts from a browser, with no software to install.

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UK SMS provider

UK SMS provider with real UK numbers

Real UK numbers, UK data centres, and UK GDPR compliance.