Your AI call centre, built and run by us
For contact centres that make or take thousands of calls a month. We build AI voice agents for your highest-volume calls, run them on your numbers and pass the rest to your agents. Our team writes the scripts, handles the UK calling rules and reviews the calls every week.
- Outbound call to Mark DaviesWeb form, 8:47pm
Hi Mark, this is the AI assistant calling for Brightwell about your quote for new windows. How many windows, and do you own the property?
AI agentEight, and yes, we own it.
Thanks. A surveyor can come on Thursday at 10am or Saturday at 9am. Which suits you?
AI agentSaturday.
Outcome: survey booked
Qualified: homeowner, 8 windows. Survey booked Saturday 9am. Record sent to the CRM.
Quick answers
- What is Line Call Centre?
- A managed AI call centre. We build AI voice agents for your calls, launch them on UK numbers and run them for you: scripts, compliance, call reviews and reports.
- Who is it for?
- Contact centres and sales and service teams that handle thousands of calls a month, in financial services, insurance, healthcare and home improvement.
- Does it replace our agents?
- No. It takes the repetitive, high-volume calls, so your agents spend their time on the calls that need a person.
More calls handled, no extra seats
AI handles the volume. Our team handles the AI.
Calls out and takes calls in
Outbound campaigns and inbound overflow run on the same agents, from your UK numbers.
Every lead called within a minute
A web form, a missed call or a new record in your CRM starts a call straight away, inside the hours you set.
Hands over to your agents
When a caller needs a person, the agent passes them to your team with a summary, or books a callback.
UK calling rules handled
We check consent, screen marketing lists against TPS and CTPS, follow Ofcom's rules on abandoned calls and show a number people can call back.
Every week, we review the calls
Our team listens to calls, fixes what went wrong and tells you what changed.
Follows up by text
After the call, the agent sends the booking link, payment link or confirmation by SMS or WhatsApp.
Live in about two weeks
You tell us the job. We do the rest.
- 1
Scope call
We agree the use case, the script, the outcomes you want and where each outcome goes.
- 2
Build and test
We build the agent, connect your calendar or CRM, and test it with you on real scenarios.
- 3
Supervised launch
The first calls run with our team listening. We tune the script until it performs.
- 4
Run and report
We run the calls, review them every week and send you a monthly report on outcomes and cost.
The calls we build agents for
Outbound/ Home improvement
Lead qualification
Call every new quote request within a minute, ask your qualifying questions and book the survey.
Ends with
A qualified lead and a survey in the diary
Inbound/ Financial services
IVR replacement
Replace the press-1 menu with a conversation. Callers say what they need, and the agent checks who they are and routes them.
Ends with
The right team, with a summary of the call
Inbound/ Insurance
Claims intake
Take new claims at any hour. The agent records the policy and incident details, then texts a link for photos.
Ends with
A logged claim with the full transcript
Outbound/ Healthcare
Appointment confirmations
Confirm, move or cancel tomorrow's appointments across every clinic, and offer freed slots to the waiting list.
Ends with
An up-to-date diary and fewer no-shows
Outbound/ Financial services
Payment reminders
Polite reminder calls before and after a due date. Anyone who asks for help or a payment plan goes to your team.
Ends with
A payment link by text, or a callback booked
Outbound/ Insurance
Renewal reminders
Call customers before their policy renews, confirm their details and pass those with questions to a broker.
Ends with
Details confirmed, or a broker callback
Line Call Centre against the alternatives
Four ways to get calls made and answered, and what you get for the money.
| More in-house agents | Outsourced call centre | DIY AI voice platform | Line Call Centre | |
|---|---|---|---|---|
| Handles peaks | Only with more staff | Yes, at a seat cost | Yes, once you build it | Yes |
| Answers at any hour | With shift cover | At extra cost | Yes, once you build it | Yes |
| Who builds and runs it | Your managers | The outsourcer | Your developers | Our team |
| Who handles UK calling rules | You | The outsourcer | You | Our team |
| Typical price | A salary per agent, plus hiring, training and cover | £2,000–£3,500 per agent a month, often with a 10-seat minimum | A per-minute fee, plus your engineering time | From £1,500 a month |
Outsourced call centre prices are third-party estimates, checked October 2026.
Line Call Centre pricing
From£1,500a month
£2,500 setup · 3,000 AI call minutes included · 3-month minimum term
- One use case built and launched
- UK numbers and calling compliance
- Outcomes sent to your CRM
- Weekly call review by our team
- Monthly report
- Extra AI call minutes: 35p a minute
Worth knowing
Questions people ask
Straight answers on setup, limits, and what it costs.
Related
Line Managed Support
Customer service on every channel, run by AI and our UK team.
AI receptionist
Molly answers your inbound calls on every plan.
Automations
Workflows that decide what happens to every call and message.
Voice calls
Business calls from your UK number, on any device.
Last reviewed . Sources: ICO, Green Spark Energy penalty notice (2025), ICO statement on the Data (Use and Access) Act, ICO guide to telephone marketing, Ofcom persistent misuse policy.
Hand us your call list
Tell us the calls you need made. On a short call, we show you an agent making them.