Every customer conversation in one place, with a name on it
Your customers ring, text, WhatsApp, chat on your website, and email. Line puts all of it into one thread per customer, gives each thread an owner, and lets Molly draft or send the reply. Nobody asks the customer to explain twice.
From £4 a month. Pay only for the calls and texts you use. No minimum term.
Hi Hannah, it's Jess at Fern & Finch. Sorry, your order is running late. It's now due tomorrow morning. I'll text you if anything changes.
Days someone answers
75%
of the week nobody answers: 125.5 of 168 hours
- Hours answered
- 42.5 h
- Weekday nights
- 77.5 h
- Weekends
- 48 h
Quick answers
- Which channels does Line bring together?
- Phone calls, SMS, WhatsApp, Web Chat on your website, and email. Each customer has one thread across all five, so the whole history is in one place.
- Can AI reply to our customers?
- Yes, channel by channel. Molly drafts the reply for a person to check and send, or sends it herself. Start on drafts and switch to sending when her answers match yours.
- How much does it cost?
- Plans start at £4 a month with a UK number included. Calls, texts, and Molly's replies are charged per use. No setup fee and no minimum term.
One inbox the whole team works from
Service goes wrong between channels: the email nobody saw, the WhatsApp on someone's own phone, the call with no note. Line closes those gaps.
One thread per customer
Calls, texts, WhatsApp, chats, and emails in the order they happened. The agent reads the whole story before replying.
Assigned, not shared
Every conversation has one owner. Reassign it in a tap, and leave internal notes the customer never sees.
Molly drafts or sends
She answers from your knowledge: returns policy, delivery times, opening hours. You choose drafts or sending for each channel.
Web Chat on your site
Visitors ask on your website and the chat lands in the same inbox. Molly answers straight away or hands it to the team.
Calls with the context
Agents answer the business number on the app or in a browser, with the caller's earlier messages already on screen.
A rating after every call
The post-call survey asks the caller to rate the call from 1 to 5. You see where service slips, call by call.
Set up in an afternoon
No engineer, no hardware, no contract. Three steps from sign-up to your first call.
- 1
Connect your channels
Your business number for calls and texts, WhatsApp, the Web Chat widget on your website, and your support email.
- 2
Bring in the team
Invite each person. Route support calls to their ring group, and assign conversations to an owner as they arrive.
- 3
Choose where Molly helps
Add your policies and common answers. Then set Molly to off, draft, or send for each channel.
Hi, my order was meant to arrive yesterday and there's still nothing.
WhatsApp · 08:12Assigned to Jess · Molly drafted a reply
Draft: Sorry for the wait, Hannah. I'm checking with the courier now and will update you by 11.
Morning Hannah, sorry for the wait. I'm checking with the courier now and will update you by 11.
Jess · sent 08:15- Incoming call from the same customer10:02
Call log
Jess answered with the WhatsApp thread on screen. Replacement sent today. Caller rated the call 5 out of 5.
Four customers, four channels, one inbox
The customer picks the channel. The team works from one place either way.
| When this happens | Line does this | So you get |
|---|---|---|
| A customer emails, then WhatsApps an hour later about the same order | Both messages land in the same thread, already assigned to the person handling the email. | One reply from one person, not two agents answering the same question. |
| A Web Chat visitor asks about returns at 10pm | Molly answers from your returns policy and gives the steps. | The customer has an answer tonight. The team sees the chat in the morning. |
| An angry complaint arrives by text | Molly drafts an acknowledgement. The team lead edits it, sends it, and assigns the case to herself. | The customer hears from a named person within minutes. |
| A regular rings instead of messaging | The agent answers on the app with the customer's messages in view. The survey asks for a rating after the call. | No one asks for the order number again. |
A shared mailbox, a helpdesk, or Line
Where a small support team usually starts, where it goes next, and what Line does differently.
| Shared email mailbox | Helpdesk ticketing tool | Line | |
|---|---|---|---|
| Phone calls | A separate phone system | Usually a separate phone system or an add-on | Built in, on your UK number |
| SMS and WhatsApp | No | Often an add-on or an integration | Built in |
| Web Chat | No | Usually included | Built in |
| Customer history | Split across inboxes and phones | A ticket per request | One thread per customer, across every channel |
| Who owns a message | Whoever gets there first | Ticket assignment | An assigned owner, with internal notes |
| AI replies | No | Depends on the plan | Molly drafts or sends, per channel |
| Feedback | None | An email survey when the ticket closes | A post-call survey, rating stored on the call |
Questions people ask
Straight answers on setup, limits, and what it costs.
Never miss another customer
Pick a UK number, add your team, and choose what happens when you can't answer. Live in minutes, on the phone already in your pocket.