Live chat for your website, answered in seconds
Put a chat button on your site with one line of code. An AI agent answers visitors straight away, day or night. Your team takes over when a person is needed, from the same inbox as your calls, texts and WhatsApp.
From £4 a month. Pay only for the calls and texts you use. No minimum term.
Hi, do you take new NHS patients? And are you open Saturdays?
Web Chat · /new-patients · 21:42Hi, I'm the practice's AI assistant. We're not taking new NHS patients right now, but we have private check-ups from £55. We're open Saturdays 9 to 1. Would you like a Saturday slot?
Molly, AI receptionistYes please, but I need to talk to someone about my brace first.
Handover rule
Asked for a person. Assigned to Priya with the whole chat.
Hi, Priya here from reception. Happy to help with the brace. Is it a fixed brace or a retainer?
Priya · 21:44
Quick answers
- How do I add live chat to my website?
- Paste one script tag before the closing </body> tag. The chat button appears on every page. No plugin, no developer.
- Who answers the chat?
- An AI agent, your team, or both. The AI replies straight away and hands over to a person on the rules you set.
- What does it cost?
- Web Chat is in every Line plan, from £4 a month. There is no per-chat fee. AI replies use AI credits.
Website chat that belongs to the whole team
A chat tool on its own is one more inbox to watch. Line puts website chat beside every other conversation your business has.
AI answers first, any hour
An AI agent replies in seconds from your own knowledge: prices, opening times, policies. Set it to answer, to draft replies for approval, or to stay off.
A person when it matters
Hand over when a visitor asks for a person, mentions a keyword, writes out of hours, or is a strong lead. Your team takes over, or hands back to the AI.
One inbox for every channel
Website chats arrive in the shared inbox with your calls, texts, WhatsApp and email. Assign them, add internal notes, and see who is on it.
Live, both ways
Messages appear at once on both sides. Your team sees when a visitor is typing and whether they are still in the chat.
Looks like your brand
Set the colours, launcher, icon, avatar and position. Open the chat from your own button, and hide the launcher on pages where you don't want it.
No cookies
The widget sets no cookies. The chat panel loads only after a visitor clicks, and it only runs on the domains you allow.
Built for businesses whose customers ask before they buy
Clinics and practices
Answer new-patient questions and book appointments out of hours.
Salons and barbers
Prices, availability and booking questions, answered while you work.
Estate agents
Catch viewing and valuation enquiries from your listings pages.
Tradespeople
Quote requests answered while you are on a job.
Live on your site in three steps
- 1
Style the widget
Open Web Chat in Channels. Set your colours, launcher and avatar, and check them in the live preview.
- 2
Paste one line of code
Copy the script tag into your site, before the closing </body> tag. Add your domain to the allowed list.
- 3
Choose who answers
Add an AI agent to the Web Chat workflow, set the handover rules, and decide which teammates hear about waiting visitors.
What happens when someone chats
The visitor sees one chat. Behind it, the AI and your team work from the same thread.
| When this happens | Line does this | So you get |
|---|---|---|
| A visitor asks a question at 10pm | The AI agent answers from your business knowledge. | They get the answer tonight, not tomorrow morning. |
| A visitor asks for a person | The handover rule queues the chat and emails your team. | Whoever takes it reads the whole chat first. |
| A visitor leaves mid-chat | Line writes a summary, a lead score and the open question as an inbox note. | You know who to follow up, and why. |
| The same customer texts the next day | The text lands in the same shared inbox. | One team sees both conversations. |
Contact form, chat tool, or Line Web Chat
Every option puts a way to get in touch on your site. The difference is who answers, and where the reply lives.
| Contact form | Stand-alone chat tool | Line Web Chat | |
|---|---|---|---|
| First reply | When someone checks the inbox | When someone on the team is online | In seconds, from an AI agent |
| Out of hours | Waits until morning | Offline message | The AI keeps answering |
| Handover to a person | Not applicable | Manual | Rules you set, with the whole chat |
| Where the conversation lives | An email inbox | The chat tool's own inbox | The shared inbox, beside calls, texts, WhatsApp and email |
Worth knowing
Questions people ask
Straight answers on setup, limits, and what it costs.
Related
AI Support Desk
One support inbox for every channel, with AI first.
Shared team inbox
Assignments, notes and history for every chat.
WhatsApp Business
Answer WhatsApp in the same inbox.
Web Chat API
Build your own chat window on Line.
Last reviewed . Sources: ICO, guidance on the use of storage and access technologies.
Answer every website visitor
Add Web Chat to your site today. The AI answers first, and your team picks up the rest.