Book the appointment on the first call, every time
Molly answers the phone, checks your calendar, books the slot, and texts the confirmation before the caller hangs up. Clients reply to that text to move or cancel, and the free slot goes back on offer.
From £4 a month. Pay only for the calls and texts you use. No minimum term.
£936
a month lost to 21 empty slots
- No-shows a month
- 21
- No-shows a year
- 250
- Over a year
- £11,232
Hi, it's Willow Grooming. A reminder of your appointment tomorrow at 10:30. Reply YES to confirm or R to rearrange.
Hi Chloe, you're booked with Hannah at Willow Grooming on Tuesday at 9.30am. Reply to this text if you need to change it.
Quick answers
- Can Line book appointments over the phone?
- Yes. Molly checks your Google or Microsoft calendar during the call, books the slot, and texts the confirmation to the caller.
- How does a client move an appointment?
- They reply to the confirmation text. Molly offers the free times and moves the booking, or your team does it from the shared inbox.
- How much does it cost?
- Plans start at £4 a month with a UK number included. Calls, texts, and Molly's minutes are charged per use. No setup fee and no minimum term.
Every caller who wants a slot gets one
A booking call you miss is a slot that stays empty. Molly takes the booking whenever the phone rings, and the text that follows keeps it.
Books into the real diary
Molly reads the free time in each person's Google or Microsoft calendar and books only into the hours you allow.
Confirmation by text
The date, the time, and who it's with, texted from your business number before the caller has hung up.
Reschedule by reply
Clients reply to the confirmation to move or cancel. The old slot opens up again straight away.
Bookings after closing
Evenings and Sundays are when people plan their week. Molly books those calls instead of leaving them to voicemail.
With the right person
Each staff member connects their own calendar. Molly books with the person the client asks for, or whoever is free.
Two callers, no hold
Molly takes calls at the same time, so a second caller books while the first is still on the line.
Set up in an afternoon
No engineer, no hardware, no contract. Three steps from sign-up to your first call.
- 1
Connect your calendars
Each person links their Google or Microsoft calendar. Busy time stays busy, and Molly books only into free time.
- 2
Tell Molly how you book
Add your services, how long each one takes, the hours you take bookings, and what to ask a new client.
- 3
Choose when she answers
Every call, only outside your hours, or only when nobody picks up. The confirmation text goes out on every booking.
- Incoming call · salon closedSun 18:20
Hi, Willow Grooming, this is Molly. Are you booking, or changing an appointment?
Molly, AI receptionistBooking. A full groom for my cockapoo, Biscuit.
Lovely. Hannah has Tuesday at 9.30am or Wednesday at 1pm. A full groom takes about two hours. Which suits?
Molly, AI receptionistTuesday at 9.30.
Google Calendar · SMS sent
Full groom for Biscuit, Tue 09:30 with Hannah. Confirmation texted.
Can we do Wednesday instead?
SMS reply · Mon 20:05Of course. Wednesday at 1pm is still free. I've moved Biscuit to then.
Molly, AI receptionist
Booking calls that used to go to voicemail
The calls that arrive when you're busy, closed, or already on the phone.
| When this happens | Line does this | So you get |
|---|---|---|
| Two people ring while you're with a client | Molly answers both, and books each into a free slot in the right calendar. | Two bookings, nobody on hold, and you never left the client. |
| Someone rings on Sunday evening to book for the week | Molly offers the free times, books one, and texts the confirmation. | Monday starts with the week already filling up. |
| A client replies to the confirmation: 'Can't do Thursday' | Molly offers two other times and moves the booking in the calendar. | The client keeps an appointment, and Thursday opens up for someone else. |
| A cancellation frees a slot for tomorrow | Your team texts a client who asked for something sooner, from the shared inbox. | The slot is filled instead of lost. |
A receptionist, an online booking page, or Molly
Three ways to take a booking. What each one does with the caller who wants a slot now.
| Receptionist on the phone | Online booking page | Line with Molly | |
|---|---|---|---|
| Calls answered | One at a time, in opening hours | It doesn't answer calls | Every call, several at once, in the hours you choose |
| Clients who won't book online | Booked | Lost, or they ring anyway | Booked on the call |
| Evenings and weekends | Voicemail | Open, if they find the link | Open, by phone and by text |
| Confirmation | Told on the call | An automatic email | A text before the call ends |
| Moving a booking | Another phone call | Log in and rebook | Reply to the confirmation text |
| Questions before booking | Answered | An FAQ page | Answered on the call, from your knowledge |
| Reminders | Ringing round the day before | Built into most booking tools | From your booking system via the SMS API or Zapier, or by hand |
Worth knowing
Questions people ask
Straight answers on setup, limits, and what it costs.
Related
Meet Molly
Answers the phone, books the slot, and texts the confirmation.
Line for salons and barbers
Bookings, cancellations, and walk-in questions while every chair is busy.
SMS API
Send reminders from your booking system on your business number.
Sales and lead response
An instant first reply to every new enquiry.
Last reviewed . Sources: ICO, electronic and telephone marketing guidance.
Never miss another customer
Pick a UK number, add your team, and choose what happens when you can't answer. Live in minutes, on the phone already in your pocket.